AI where it earns
its keep.
Custom AI builds and ready-made tools that give your sales team an edge. Your people own the relationships. AI handles the busywork that slows them down.
AI is a tool. Judgment is yours.
We’re a people business that uses AI well. The tools we build speed up the work your team already owns: research, follow-up, note-taking, the parts of the job that compound when they’re fast and cheap. The relationship, the read of the room, the call to walk away from a bad-fit deal. That stays with your people. That’s where the real edge lives.
Here’s what we usually hear first.
Your reps are drowning in follow-up
Inbox sorting and CRM cleanup are eating selling time. The cold-leads pile keeps growing because there's no time to work it.
Every call starts from scratch
Your AEs walk into calls without context. Pre-call research happens on the way in. The customer notices.
A workflow no off-the-shelf tool fits
Your sales process is unique. The tools you've tried force you to change how you sell. You need AI built for the way you actually work.
Built for how you sell, not forced to fit.
When an off-the-shelf tool won't bend to how you sell, we build the agent. We learn your sales workflow, design with your team, and ship into your tools. Anthropic Claude, Claude Code, and the rest of the modern AI toolkit.
- Custom agents for outbound, qualification, deal review
- Connects to your CRM and sales tools
- Ship and improve, not big-bang launches
Custom build
Built for how you sell, not forced to fit.
Productized AI for the common sales jobs.
Three tools we ship without a custom build. Set up for your CRM, your voice, and your target customers. Faster to get in front of a rep than a custom project, and tested in real sales teams.
- AI CRM follow-up
- Lead research agent
- Call-summary to CRM
Pre-built
Productized AI, ready for a rep on day one.
Productized AI, ready to ship.
Three ready-made tools we ship without a custom project. Set up for your CRM, your voice, and your target customers.
Pre-built
AI CRM follow-up
Drafts replies in your voice, schedules nudges, and logs the activity in your CRM. Your rep approves and sends. No more leads going cold while they are heads-down.
Pre-built
Lead research agent
Briefs your AEs before every call: company context, role context, recent signals, a starting hypothesis. Your team walks in ready, not scrambling.
Pre-built
Call-summary to CRM
Listens to the call, drafts the summary, updates fields, and surfaces next steps. Your rep edits and ships. Your CRM stops being a graveyard of half-typed notes.
Ready to give your team an edge?
Tell us how your team sells today and where the busywork piles up. We'll come back with a first call.
AI in sales, answered.
No. AI changes the shape of the job: prospecting becomes researched and personal at scale, follow-up becomes near-instant, and qualifying leads gets cleaner. Your reps still own judgment, taste, and the relationship. They become more effective, not replaceable.
If a ready-made tool fits how you sell as-is, use it. If your sales process has something unique the off-the-shelf tool won't bend to, like an unusual workflow, an uncommon CRM setup, or a niche target customer, we build a custom agent. Most teams start with ready-made and grow into custom.
We build on Anthropic Claude as the AI layer, Claude Code as the build layer, and Zapier, n8n, or native APIs to connect everything. We pick the simplest tools that solve the problem and stay easy for your team to maintain after we hand it over.
Yes. Voice matching is part of the build. We study your best reps, your founder, and your existing customer-facing writing, then tune the AI until reviewers can't tell which messages were drafted by AI. Reps still approve before send.
Yes. Our Global Sales Team and Executive Search lines recruit the humans who run the sales process. AI works best when the team around it is the right fit. Many projects blend a recruit and a build.